When you have a cutting edge business idea it’s not enough. You need to have a team to build it some good tests and quality engineer to test it but will that be enough or do you need more?
I think the best rough strategy to launch a product is to prototyping first to get a working solution for your idea once you have that you need to hire a team for development, some good marketing, and some sales people if the profit model is to sell it and so on. But how will you get the budget you could always partner up with investors but there are also other ways to be funded.
Crowd funding is one of the options but you can’t just go there and ask for money you should at least prepare the below mentioned points before hitting to any of those sites.
Business Idea
Describe your business idea now it could be text but if it’s an animation or some nice scripted short client you will grab more attentions check out these crazy intro videos which are really cool
http://www.videobrewery.com/blog/10-best-startup-explainer-videos-ever
Financial Timeline
The funders are really interested in how you will spend the money and it’s even better if you tell them and how and when (considering the stage of the project you are in). Defining a timeline give them the overview of project lifecycle. There are many tools that could generate fancy timelines so use them.
Team
For transparency give the intro of the team that is involved and if possible a small interview of each member explaining about them and how they feel to be a part of that project.
Perks
That’s the best and the tricky part. Perks are something that you offer to your funders it could be many within a project starting from 1$ to as much as possible. But keeping a low amount is the best strategy. For low cost perks you can offer laptop stickers, t-shirts, mugs etc. For high paying funders you could offer them early bird release of your product.
Famous crowd funding sites
http://www.cuttingedgecapital.com/the-crowdfunding-platform-explosion/
The best practice is to hire a technical writer who could fix these technical documents and videos for you. There are many crowd funding exporters available who are really good at what they do and they can pitch your product better.